How often does a user go to page 2 of search results? Answer: Seldom. Hence, it is necessary for your brand to be in the top few results of searches related to your brand category, product or service.
Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "organic" results. It is a methodology of strategies, techniques and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine. SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.
Our SEO services team consists of Google Analytics certified professionals who use a variety of innovative tools to stay ahead search trends and analyse data to measure and refine results.
SEO is probably the most efficient and affordable marketing strategy that exists today. Moreover, it will only bring in customers who are actively seeking to find your product or service! If you’re willing to spend few hours of time, energy, and small amount of money, SEO will help brings “targeted” traffic to your website, and eventually more customers to your business than any other marketing tactics you’ll ever use.
Instead of preaching aimlessly, SEO naturally attracts customers who are already seeking your products or services. SEO also allows you to break down segmentation into a decimal (almost!) by location, behavior, device, keywords, referring sites, landing pages, and more.
Unlike traditional mediums, SEO yields quantifiable results which enables you to track conversions, website traffic and increase in rankings across search engines. This provides you the necessary data about your customers and their level of engagement with your brand. Analyzing this data could help you refine your marketing activities and hence save time, money and resources in the process.