Online Media Buying and Planning is the procurement of the best possible online placement for any given ´AD WORK´ at the best possible price in order to achieve the best value for the deal. Online Advertisements gives you access to global audiences at low costs, so it is worth the effort.
Online Media Buying and Planning is not just about placements of ads on any position there is space available, it is strategically finding placements on sites where your prospective customers visit and can be targeted. It is very important to be at places where your customer can find you and are looking for your services. We do an exhaustive research on the target audience for your brand, their behaviour and interests and what type of medium will work best to reach the largest amount of consumers with the most effective method. After considering all these above mentioned aspects, we determine the best ROI deal to create worth of every single rupee you spend. Various parameters such as Fixed cost CPC, CPM, CPL, Cost Per Conversion etc are carefully considered and chosen to get optimum results.
A major advantage of doing media buying online is the fact that the price is “fair”. First off, it’s not one single price for everybody; a lot of metrics come into play making sure that your bid price for a click is only high enough so that it beats competition, it takes into consideration what competition you are up against and ad quality score will drive cost lower.
Contrary to previous popular mediums of advertising (such as radio and TV), we can not make an accurate prediction of who our ad is / was shown to. With media buying, however, we can create ads that can run very, very deep with the targeting available.
Another awesome advantage is that we can track, to the exact number, how many times an ad is viewed, clicked on and even led to a conversion. Again, this is contrary to the doing advertisements on radio and TV as we can’t exactly measure the impact our ads has on your consumer. With media buying, we can see everything – and that is what makes it incredibly useful and fast.
Media buying is fast and easy to set up, (of course if we know what we are doing). We can also edit, boost or minimize your budget “on the fly” thus making sure that we are in complete control of our ads, our spending per click, our budget and even our ROI on the ad investment. With just a few hours of planning, we can create highly targeted ads directed to highly targeted audiences and then adjust in real time the results and continue moving forward with the campaign.